Business Analytics | 10 months course

Leveraging Analytics in Business

Organizations are leveraging Analytics to drive business transformation by drawing insights from data to solve business problems.

Designed for working professionals, Welingkar has designed this live, online,10-month Business Analytics course jointly with IBM, the program is application based, aided by real-world business problems that are most relevant to the times.

The course aims at imbibing a combination of skills, technologies, applications and processes on different topics like – Business Statistics, Descriptive Analytics, Predictive Analytics, R & Python, Big Data Analytics, Social Analytics, Web Analytics, Machine Learning (ML), Marketing Analytics, Supply Chain Analytics. Learners are taught to create reports, presentations, dashboards, and to build models. The course is delivered through Case studies, workshops, and Capstone Projects under the guidance and mentorship of world-class industry leaders and academia at Welingkar

Course Includes

10 Months

( Fortnightly | Weekend Classes )

Blended
Online Live Classes + Campus Immersion

INR 2,53,000 + GST*

What is the need for a Business Analytics Program?

“Every business is an analytics business, every business process is an analytics process and every person is an analytics user” – Gartner

There is no doubt that intelligent decision making and algorithms are driving business excellence. Companies are experiencing a sensational transformation in their businesses by drawing insights from data in solving business problems in optimizing various processes. Artificial Intelligence has brought phenomenal changes in almost all areas of business and society, including predicting crime in metropolitan cities, efficient & effective operations in logistics & transportation, detecting fraud while handling customers, managing risk in insurance, managing inventory, predicting patients’ illness, improving customer relationship, creating a brand through social media, managing demand in energy sector, and so on. Disruptive data-driven models & competences are reshaping the organizational performance in a phenomenal way.

Program Pedagogy

Hands-on Sessions

Interactive lectures

Case Studies

One-on-one Feedback and evaluation

• Peer learning

CAPSTONE Project

About The Program

Business Analytics is the combination of skills, technologies, applications and processes used by organizations to gain insight into their business based on data and statistics and use it for business planning. Business analytics can be implemented in any department from HR and Finance to product development; to sales and customer service. Business analytics solutions typically use fact-based data to measure past performance to guide an organization’s business planning. In this age of technology, companies gather massive amount of data. Analytics helps the organization to address, explore and answer a number of questions regarding their businesses which help in making sound business decisions. It also brings in a lot of improvements in the way an organization operates.

On a day-to-day basis, data is generated everywhere like buyer preferences in ecommerce sites, customer ratings of products, user reviews of hotels, etc. Companies that leverage the power of Analytics, needless to say, will have a competitive advantage in its ability to predict a variety of things like

Analysing customer behaviour

Analysing market baskets of customers

Customizing offers and product rates

Predicting customer churn

Detecting Fraud

Improving business processes

Managing employee attrition & performance

Analysing customer feedback on Social Media & emails

Optimizing supply chain decisions

Program Structure

240 hrs of classroom training | 100 hrs of Evaluation/practical exam | 720 hrs of pre-preparation | Classes on every 2nd & 4th Saturday

Alpha

Capstone Project: Initiation & Conceptualization Phase

Beta

Capstone Project: Model Building Phase

Gama

Capstone Project: Report Writing & Presentation Phase

Management

Prof. Dr. Uday Salunkhe

Group Director, WeSchool Eisenhower Fellow

Dr. Anil Rao Paila

Senior Dean & Director, Bangalore

Prof. Dr. Madhavi Lokhande

Dean – Bengaluru Campus

Faculty

Dr. Madhumita Guha Majumder, an accomplished professional head the Department of Business Analytics at WeSchool, Bangalore. She conceptualizes analytics in effective business transformation using Microsoft Excel & other machine learning software. Her core competencies lie in the areas of Data Visualization and Analytical Model Building. She is a keen researcher and is a recipient of ‘Best Paper Award’. She has trained more than 800 professionals in Analytics. She is a member of Computer Society of India and Academy of Management and also serves editorial board of international journals of high repute. Dr. Madhumita Guha Majumder

Dr. Madhumita Guha MajumderProfessor - Business Analytics

Dr. Jai Raj Nair, Professor - IT/Systems, holds a B.Arch. from IISET, Shibpur, PGDBM from IIM, Calcutta and PhD from Symbiosis International University, Pune. He has undergone an FDP program titled ‘Global Colloquium of Participant-Centered Learning’ at Harvard Business School, Boston, USA. He worked for nine years in the industry, prior to joining academia. Currently, he heads the PGDM E Business Program at the Bangalore Campus and was instrumental in taking the program to the next level that includes accreditation and awards. His interests include emerging technologies and business processes.

Dr. Jai Raj NairProfessor - IT / System

Prof. Ragesh is a Business Analytics Certified Professional from Greatlakes and an FDP (M) alumnus of IIM Ahmedabad. His area of interest lies in Business statistics, Data analysis, and Machine learning. He is currently working on Sentiment analysis through Web scrapping technique from Twitter platform using R software. An ‘R software’ and ‘Tableau’ trainer, trained many professionals over the years. He has over eleven years of experience in corporate and academia. A short stint in corporate with Zuari Industries Ltd. Goa as Assistant Manager. Ragesh also undertakes consulting projects and has multiple publications under his name.

Prof. Ragesh T.SAssistance Professor, Business Analytics

Prof. Sridhar is an IT professional offering over 30 years of multi-functional experience in the IT and BFSI Domain. He has worked in the US for 9+ years with various clients like CITI Bank, Phillips Petroleum Company, etc. Core Competencies: DWH, Process Quality Management Consulting, Project / Program Management, Product development, Vendor Management, Account Management, Knowledge Management, Business Consulting. He has an MBA in Finance and Project Management with a Diploma in Systems Management and a Diploma in Programming from NIIT. He also offers 3 ½ years of teaching experience with Weschool Bangalore.

Mr. T S SridharAssistant Professor - IT

Certification by IBM: IBM ICE Digital Badge

The IBM ICE Digital Badges are a new online standard to recognize and verify skills acquired throughout the learning process. Each badge contains verified metadata describing your qualifications and the rigorous process necessary to earn them. A Digital Badge can be posted on Social and Professional Networking sites as well as in one’s digital signature. The badge earner has good Critical Thinking, Visual modelling and Analytical skills and therefore can apply Predictive, Social, Web & Mobile analytics to business situations to define business Solutions. The individual has a good knowledge of Data Warehouse, Multidimensional modelling, Big Data and Hadoop and also the usage of several Analytical Tools.

The IBM ICE Badge provides you certain benefits:

Who should attend?

Please Note:

The program is open for Indian nationals only

Professionals with a minimum of 2 years of experience

The selection process includes a thorough screening of the application followed by a personal interview with the candidate

Overall Benefits:

Tools

Excel

Tableau**

SPSS*

R**

Python**

SPSS

FAQs

What is a business analytics course?

Business analytics is a field that drives practical, data-driven changes in a business. It is a practical application of statistical analysis that focuses on providing actionable recommendations. Analysts in this field focus on how to apply the insights they derive from data. Their goal is to draw concrete conclusions about a business by answering specific questions about why things happened, what will happen and what should be done. Business analytics utilizes big data, statistical analysis, and data visualization to implement organization changes. Predictive analytics is an important aspect of this work as it involves available data to create statistical models. These models can be used to predict outcomes and inform decision making. By learning from existing data, business analytics can make concrete recommendations to solve problems and improve businesses. A course in Business Analytics teaches executives to address, explore and answer a number of questions regarding their businesses which help in making sound business decisions. It also brings in a lot of improvements in the way an organization operates.

What kind of job can I get with a business analytics degree?

Business Analytics is an ideal choice no matter which department or industry you choose for your professional growth. If you hold a business analytics degree you can get qualified for any of the below profiles:

Business Analyst: Responsibilities include Database management, building statistical models, Interpreting large datasets, and creating data visualizations.
Quantitative Analyst: Responsibilities include evaluating risks and generating profits through trading strategies.
Operations Research Analyst: Responsibilities include optimization, data mining, and statistical analysis.
Market Research Analyst: Responsibilities include understanding market trends, optimize revenue, measuring the success rate of marketing programs along identifying the company’s place in the market through competitive analysis.

Does business analytics require coding?

Business Analytics does not require a knowledge or prior experience of coding. As a Business Analyst one has to understand the business requirements, develop, manage, and have an ability to do functional testing. None of the above responsibilities require programming skills.

Is a business analytics degree worth it?

Business Analytics has emerged as one of the most lucrative career options in terms of salary and growth. The appeal of Analytics career, however, is not just limited to high salary. The dynamic nature of the job where one gets to help businesses seek answer of challenging questions and problems has its own kick for many job seekers. Since analytics can be put to use in varied industries over a spectrum of roles, there exist a plethora of opportunities in sectors like Banking, Retail, Textile, Healthcare, Automotive, etc.

Is business analytics better than MBA?

MBA programs focus more on business planning while the Business Analytics program focuses on deriving insights from the analysis of data. Business Analytics is technical in nature but for MBA courses you have the option of taking up any specialization like finance, Human resources, Marketing, Public Relations, and so on.

Whereas, a Certificate Programme in Leveraging Analytics for Business at Welingkar institute is designed in partnership with IBM which helps in transforming data into business insights for impactful data-driven business decision-making.

The Certificate Programme in Business Analytics for Strategic Business Decisions provides a sequential modular approach in transforming data into business insights for impactful data-driven business decision-making.

Program Fee

The fee for the program is INR 3,45,000 + 18% GST. Early Bird offer INR 2,53,000 + GST.

Payment Schedule

Registration Fee: INR 10,000 + GST

7 Days before commencement: INR 1,00,000 + GST

Before end of Alpha Module: INR 71,500 + GST

Before end of Beta Module: INR 71,500 + GST

CHEQUE/DD

Cheque/ DD: The payment can be made via a Cheque or DD in the favour of “PRIN. L.N. WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT & RESEARCH”

Credit/ Debit card: The payment can be made via a Credit/ Debit card

Financial Arrangement

Eduvanz is a new age Digital Finance Company that provides Education Loans for Students & Skill Seekers. ( https://eduvanz.com/about)

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Application

Application process: Please click on the Application form button, fill in your complete details and press submit.