How to apply Design Thinking in your organization

[vc_row][vc_column][vc_column_text]Design Thinking is defined as a human-centeric and prototype-driven process for innovation that can be applicable to any product, service or any kind of business design. In the words of Rolf Faste, it is “a formal method for practical and creative resolution of issues, with the intention of an improved future result”.
The very concept of Design Thinking is continually evolving, just like the creativity it is trying to foster. The process consists of several stages like empathizing, defining, ideating, prototyping and testing. This human-centered methodology enables individuals to quickly identify, build and test new concepts and innovative solutions. WeSchool’s Design Thinking program is specially tailored for executives, helping them with the opportunity to incorporate these concepts in their day-to-day functioning. The few ways to apply the basic elements of Design Thinking are as below:
Research and Definition of the problem
Design Thinking seeks to solve a problem. This user-centered research technique emphasizes on the importance of empathy. It becomes essential to understand one’s customers and users, before designing a product or service. Customer satisfaction must invariably be at the helm of a Design Thinking approach.

Ideate
This phase helps in generating ideas that represent potential solutions. It could include the use of various techniques such as brainstorming, mind-mapping and sketching to help individuals to come up with a creative solution to a complex problem.

Prototyping and Iterating

After identifying a creative idea, the next step is to make it tangible. Prototyping helps in pushing ahead, the making process that is ideal for Design Thinking. It is imperitaive to create prototypes to demonstrate and validate the output of any ideation process. These prototypes can be in varied forms, but it needs to convey the flow of the experience.
A Design Thinking process helps organizations to become collaborative and customer centric. It allows for decision-making and provides new perspectives and opportunity windows to organizations.
For any organization to thrive, they have to transform into a company with a design-centric approach. WeSchool empowers executives, managers and senior leaders of organizations to develop a customer-centric approach that would help the organization to meet its goal. For more information on our design thinking and innovation programs, please visit our website: www.welingkarexedp.com[/vc_column_text][/vc_column][/vc_row]

Ideation for everyday design challenges

[vc_row][vc_column][vc_column_text]Ideation is defined as a process of generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them. It is a phase in the Design Thinking process that allows individuals to translate the knowledge acquired during the inspiration phase, which is the initial step of the Design Thinking process. This model gets every team member involved in the process as they can experience, evaluate and brainstorm various challenges related to innovative ideas. The focus of ideation is quantity not quality, as the wide number of choices increases the likelihood for one of the ideas to be the seed for a great design solution. It is important to understand various factors before embarking on the journey of ideation and WeSchool helps participants understand these factors and how to make optimum use of the same. Here are a few fundamentals of the ideation process:
Brainstorming
The brainstorming part of the ideation phase allows individuals to debate and discuss different ideas, to create a bank of ideas and solutions. This bank can be filtered and analyzed during the later stages of the Design Thinking process. The brainstorming session needs to be free of negativity and biases. This can be achieved if the facilitator keeps the session neutral.

Reversed Brainstorming
In a complex situation, when there is a dearth of creative and inefficient ideas, the team is encouraged to employ the reverse brainstorming mechanism. In this method, the members of the group reverse their mindset, they focus on creating the problem rather than the solution or make existing problems more complex.

Lotus Blossom Diagram
This mind-mapping tool allows individuals to organize ideas and visualize the categories of each one of them. It is an organized form of mind-mapping. The Lotus Blossom Diagram, looks like the following image:

The main problem needs to be addressed in the centre of the diagram.
The eight themes related to the problems needs to be addressed in the squares around the central problem.
Each of the main themes need to be separated in a new subset and used as the core for a new set of ideas.
The process needs to be continued until ideas are visualized and linked.
Leading innovation projects in large organisations is challenging, but the ideation process allows the team to build on hidden opportunities, revenue streams and ideas. WeSchool understands that the main quality of the ideation stage is that it is collaborative and participatory. We realize the creative potential of each individual and encourage them to put forward innovative solutions to tackle the problem effectively. For more information on our design thinking program, please visit our website: www.welingkarexedp.com.[/vc_column_text][/vc_column][/vc_row]

Why everyone needs Design Thinking

[vc_row][vc_column][vc_column_text]The most prominent thought that occurs when one thinks of a creative organization is probably a design firm, advertising agency or a tech startup. Building a creative workforce is important to every industry and this creativity requires a mindset shift that begins with leadership. Leaders need to allow each and every employee to participate creatively and invent new solutions. While venturing into the unknown together, it is important for both leaders as well as the combined team to hold a curious mindset in order to generate, embrace and execute and be open to new and innovative ideas.  It is the role of the leader to unlock the creative potential within an organization, in order to stay ahead of the game.

Leaders often tend to reject creativity and ingenuity, in favor of more practical and safe models. The consequence leads to a loss of ideas that could generate long-term value and new ideas. Design Thinking however, plays a key role in decision-making and delivering value to stakeholders. It helps build ideas from scratch, by meeting customer needs through creative and insightful solutions, with consumer-based strategies. Design Thinking therefore offers the best possible outcome to set a competitive advantage in the ever-emerging market. Regardless of the work environment, it is imperitive for all employees to develop and practice Design Thinking. Weschool understands and stresses on the reasons below:

Design Thinkers are problem solvers

Design Thinking is a concept that is applicable globally, across organizations and all industry verticals. It helps to provide solutions to various problems through means of a structured and well thought-out framework. Design thinkers are capable of thinking effectively, by building and expanding their concepts to provide highly efficient and out-of-the-box solutions. It does not fall in the pathway of traditional problem solving methods, as design thinkers tend to create solutions based on iteration and learning.

Innovation becomes a part of life:

The Design Thinking approach can help individuals create new, different and innovative ideas that are novel to a situation – be it at work, or in personal life. It helps businesses to differentiate from one another by bringing new and innovative ideas to the forefront. Design Thinkers focus on creating new markets with new possibilities to gain a competitive advantage.

Beneficial for leaders

Design Thinking can be used as a key driver of organizational strategy to overcome business problems and gain a good amount of customer insight. When one is encouraged to think creatively, they develop several leadership qualities like rapid processing of information, flexibility and the ability to rethink, evaluate an idea and restart a task.

Welingkar Institute of Management Development encourages all members of the workforce, irrespective of the industry or organization to undertake Design Thinking Learning. WeSchool believes that in today’s times, thinking creatively is the only way to exist in a technology-driven world. The training we provide equips employees with tools to make a tangible difference across various scenarios. To know more about out Design Thinking and Innovation Program, do visit our website: www.welingkarexedp.com for more details.[/vc_column_text][/vc_column][/vc_row]

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